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- 11.1.2. Risk and Values in Enterprises
11.1.2. Risk and Values in Enterprises
![<!-- Figure 11.1.2(a): Preparedness to take risks - Enterprise -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0015/110823/varieties/thumb650w.png )
![<!-- Figure 11.1.2(b): The decision maker is always one of the first to try something new - Enterprise -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0006/110679/varieties/thumb650w.png )
![<!-- Figure 11.1.2(c): After seeing new practices successfully demonstrated the decision maker is more likely to adopt - Enterprise -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0012/110802/varieties/thumb650w.png )
![<!-- Figure 11.1.2(d): The decision maker prefers to leave experimenting with new ideas to someone else - Enterprise -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0011/110720/varieties/thumb650w.png )
![<!-- Figure 11.1.2(e): Similarity of values and management practices to those of other farmers - Enterprise -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0013/110713/varieties/thumb650w.png )
![<!-- Figure 11.1.2(f): Farming as a commitment to family tradition -->](https://oldwww.landcareresearch.co.nz/__data/assets/image/0003/110658/varieties/thumb650w.png )
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