How to communicate results
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Main message.
Review your results in the context of your monitoring goal to identify the main message(s) that you want or need to communicate.
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Target audience.
Know who (the people and organisations) you want to reach. This will inform where and how you publish your results.
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Effective media.
Determine which media will be most effective for reaching your target audience:
- Face to face (meetings, conferences)
- Audio-visual (TV, radio, video-clips)
- Written (websites, emails, leaflets, posters, newsletters, magazines or newspapers)
- Social media (Facebook, Twitter and others as appropriate).
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Engaging design.
Think carefully about how to present your results in a way that will engage your audience. Options to consider include:
- Prepare a sound-bite or detailed report.
- Summarise using graphs, tables or maps.
- Illustrate using photos, illustrations, cartoons or infographics.
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Useful and understood.
Review the material to make sure it is useful for your audience.
- Timely. To keep them engaged.
- Accurate. To secure their trust.
- Clear and concise. To ensure they understand it.